Podgorica_ Poor roads, a high crime rate and uncomfortable hotels are just some of the perceived problems that discourage German holidaymakers from visiting Montenegro, according a new survey.
The report, compiled by the Munich Institute for Leisure Economics, also contained fears about complicated entry regulations, the language barrier and rubbish in the streets.
It was based on interviews with more than 3,000 Germans who regularly take holidays in Europe, only two-thirds of whom were aware of Montenegro’s location on the map.
The results of the survey show that Germans aged 50 and above tend to be more interested in Montenegro.
They were, in the main, people with secondary or university education, and having average monthly incomes of €2,000-5,000.
Among those polled, only Turkey was considered less safe than Montenegro.
On the other hand, Montenegro came first on the list of destinations with an unspoilt nature, and third for its mild climate, friendly people and low prices.
It is also the country where terrorist attacks are considered the least likely, while the riskiest destinations are Egypt, Tunisia, Turkey and Spain.
“Montenegro is not properly presented on the German holiday market, and we propose changing the situation through regular and positive reports, high-quality offers, campaigns and manifestations”, the Institute’s staff said.
The survey was conducted at the request of the Montenegrin National Tourism Organization (NTO).
Its manager, Danica Ceranic, said on Wednesday that the NTO “is satisfied with the results of the survey, and will try to inform the German people about some misconceptions they have about Montenegro”.
“For example, they need just two or three minutes to enter Montenegro, as they do not even need passports, just ID cards”, said Ceranic. (Birn)
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