Birra Tirana (Tirana Beer) Albanian Beer (Birra Shqiptare)

Birra Tirana (Tirana Beer) Albanian Beer (Birra Shqiptare)

Birra Tirana is built in 1960. Starting from this year Birra Tirana has produced and sold beer of type Pilsen Blonde and Brown.
Birra Tirana is produced from 100 Malto, Lupolo in a shape of aromatic pelet and Bitter. The water used has always been mountain water of Selita sources and barm.

In the World Quality Commitment Birra Tirana awarded with the International "Platinum Star for Quality" Price among businesses participated from 132 countries. This price was handed over to Mr. Luan Bregasi (head of supervisory committee of Birra Tirana) from Executive chairman of Business Initiative Directions (BID), Mr. Jose E. Prieto.



One year after receiving the International Award for Excellence and Business Prestige in the summit of quality held in New York, Birra Tirana demonstrates a successful history of development. Such awards increase the image of Albanian products, which have passed now into a new dimension, that of exporting in Western markets. Increased attention of our company toward quality and marketing of its products started when Birra Tirana was presented successfully in Kosovo, USA and lately in UK markets.

In the meantime, improvement of distribution channels in the country aiming to increase the presence of Birra Tirana in domestic market, and by introducing the system of urban pre-selling. This project is realized in cooperation. During this year it has applied for ISO and HACCP standards. Exports of Birra Tirana are done based on the strategy of the company, supported by the Export Promotion Agency and the UN Development Program.

Soon investments will focus of the production of canned and light beer, where the market shows a big interest. The biggest beer producing company in Albania, considering these achievements as very important participates in the trade fair ?Ekspo Prima 2004" to be closer to it's clients and to inform visitors, media and other participating businesses.